Broadcaster and running enthusiast Vassos Alexander has been announced as the official ambassador of the ASICS Greater Manchester Marathon, which takes place April 8th 2018.

In his role as ambassador, Vassos will spearhead the #DONTSTOPMENOW campaign,  where entrants are encouraged to share on social media their inspiration for taking part in this year’s ASICS Greater Manchester Marathon. A lucky ten runners will then be chosen to become a member of ‘Team Vassos’, and enjoy a VIP experience at the ASICS Greater Manchester Marathon, ASICS running kit, and a chance to meet and train with the man himself.

The campaign is inspired by Vassos’ memoir “Don’t Stop Me Now: 26.2 Tales of a Runner’s Obsession” (Bloomsbury). The book chronicles his transformation into runner of marathons and ultra-marathons and the joys of running.

“I am thrilled to be involved with this year’s ASICS Greater Manchester Marathon and I am looking forward to meeting ‘Team Vassos’,” says Vassos Alexander. “Running has been a pleasure and an act of self-discovery for me and I can’t wait to hear some of the inspirational stories of those who will be participating in the ASICS Greater Manchester Marathon next year.”

The ASICS Greater Manchester Marathon is organised by Xtra Mile Events in partnership with Trafford Council. Anyone who registers for the event before 31st December is eligible to join Team Vassos. For more information and to sign up in 2018 visit