About Us

What do we do

Xtra Mile Events is a professional sports events management company, which organises a range of high quality triathlons, duathlons, runs, swims, and cycle events.  By the end of 2014 we expect approximately 50,000 people to have taken part in our events since we started in 2007.  

We organise endurance events for the public across Wales, the North West and Yorkshire.  We also have a range of race services including hire of events equipment and electronic race timing.  Additionally, we organise bespoke corporate sports events for companies, groups and charities.  So if you are looking for something slightly different as a morale boosting exercise, a way to bring like-minded people together, a profile raiser, or just a bit of fun, we would love to discuss your needs and put a package together for you. 

Our Philosophy

Racing takes everything you've got -- intellectually, emotionally, physically -- and then you have to find about ten per cent more and use that too.
Janet Guthrie, Professional Race Car Driver

At Xtra Mile Events we see all sorts of fantastic people crossing our finish lines, from those who have not done anything sporty since their last PE lesson, to professionals in the sport.  No matter what their level of fitness, most competitors have something in common because they are the type of people who meet a challenge by putting their all into it, and then giving it that bit more – that extra 10%.   From the time they set their goals and select an event, during their training, and finally in the effort they put into their performance on the day to get themselves all the way over the finish line, they are personally going their ‘Xtra Mile’.  

One of the most important principles of success is developing the habit of going the extra mile. 
Napoleon Hill, American speaker & author

At Xtra Mile Events we strive to go the ‘Xtra Mile’ in all aspects of our business:  from the information on our website, to support during your training, to excellent organisation, providing well-run, fun, friendly, exciting events with a brilliant atmosphere, fantastic goody bags, promotions to reward our many loyal customers, and more besides.    

It's never crowded along the extra mile.
Wayne Dyer, American Speaker & Author

It is an elite group of people who decide to go the ‘xtra mile’ in what they do.  Sign up for an Xtra Mile Event, and see how we go about doing things differently.  Join our community on Facebook, and get a flavour for what we are up to!